Building a List is so Important.
The whole idea of building an email list of interested people is something a lot of people put off. By doing this you are leaving money on the table, and putting your business at risk.
Social media marketing is a great way to promote your business. Even with a great hook, good video, captions and keywords, you are throwing mud at the wall and hoping some sticks. TikTok for example has a huge user base, over 1.5 Billion users.
The goal for all new TikTok creators is to get to 1000 followers. You need 1000 followers to put a Link in Bio, unless to start a business account. You create your great video telling the world about your offer, or at least getting them into your sales funnel. But here is the big problem. Unless you’re a social media master, most of your early videos will get about 250 views. This will improve as you hone your skills. But the so called TikTok jail is just the Algorithm not knowing what to do with you.
Out of those 250 views, what are the chances of someone being interested in your offer? Very low, maybe 2%, meaning 5 people will look at your offer. If it’s all done properly, you may get one sale. This is a very slow way to build your business. What if TikTok decides to block your account. You are now dead in the water.
An Email List is the Answer.
Instead of using social media to sell your offers, use it to build a list of interested people as well. This is not just about getting followers, although they are so important. Building up an email list is the goal. You want people who are targeted exactly into your niche. These are people who have interacted with you and taken action to give you their email address.
What if your social media account gets removed or hacked, where is your backup? Social media marketing works well, but a great email list will keep working even if everything else stops. Every name on your list is worth $1 per offer. Send out an offer to a list of 1000 people and you can expect to receive $1,000 on average.
How difficult is it to build a good list? Nothing is easy in internet marketing, but with the correct promotion on TikTok, it isn’t that hard.
Build an Email List on TikTok
One of the niches I work in is Mindful Health, looking after the mind and body. I posted a couple of videos on my channel, promoting the benefits of Cayenne Pepper.
The first video above started to gain traction. Currently it’s had over 399,000 views and gained me 1,900 new followers. This seems like a popular Niche, so I posted another one.
This one did even better with, 490,000 views and 3,100 new followers. These two videos blew me way past my 1000 follower target. This allowed me to put a link in my bio. I created an ebook, using Copilot and Canva, uploaded it to my Beacons Store and set it up as a free lead generating funnel. And then posted the following video.
If people have questions, I direct them to my link in bio. These are interested people who wanted the ebook in exchange for their email address. Therefore in just a few weeks I now have a new list of over 200 and growing, potential customers. It may not seem much, but in a few weeks, I now have a new list for the alternative health niche. I’m creating a new, much more in-depth eBook priced at $9.95 which I will promote separately via social media and also my list.
This is a simple example of how to create a new list with social media. Beacons does the rest for me. It’s more affordable than Stan and handles your whole email marketing with ease.