As a digital product creator or online business owner, delivering your digital products to customers is a crucial step in the process. Ensuring a smooth and efficient distribution process not only enhances customer satisfaction but also helps to build a strong reputation for your brand. In this post, we will guide you through the steps involved in delivering your digital products and provide examples of good places to store them.
1. Choose the Right Delivery Method
Before you start delivering your digital products, it’s important to choose the right delivery method. There are several options to consider, depending on the type of product you are selling and your target audience:
- Email delivery: This method involves sending the digital product directly to the customer’s email address. It is suitable for smaller files such as ebooks, PDFs, or audio files.
- Download link: Providing customers with a download link allows them to access the product directly from your website or a secure file hosting service.
- Membership site: If you offer recurring or subscription-based products, a membership site can be an effective way to deliver content to your customers. They can access the products through their account on your website.
- Online marketplaces: Platforms like Amazon Kindle Direct Publishing, Etsy, or Gumroad provide a built-in delivery system for digital products, making it easy to reach a wider audience.
2. Securely Store Your Digital Products
Once you have chosen the delivery method, it’s essential to securely store your digital products. Here are some good places to store your products:
- Cloud storage services: Services like Dropbox, Google Drive, or Amazon S3 offer secure and reliable storage options for your digital products. These platforms also provide easy sharing and access controls.
- Self-hosted servers: If you prefer to have full control over your storage, you can set up a self-hosted server using platforms like OwnCloud or Nextcloud. This allows you to store and manage your products on your own server.
- Content Delivery Networks (CDNs): CDNs like Cloudflare or Akamai can help you store and distribute your digital products efficiently. They have servers located worldwide, ensuring faster delivery to your customers.
- Secure file hosting services: Platforms such as Amazon S3, Vimeo, or SoundCloud provide secure file hosting options specifically designed for digital products. They offer features like access control, encryption, and content protection.
3. Ensure Security and Protection
When delivering digital products, ensuring the security and protection of your files is paramount. Here are some measures to consider:
- File encryption: Encrypting your digital products adds an extra layer of security, preventing unauthorized access and piracy.
- Watermarking: If you sell visual or audio products, consider adding watermarks to protect your content from unauthorized use.
- License keys: For software or membership-based products, implementing license keys can help control access and prevent unauthorized distribution.
- Terms of use: Clearly outline the terms of use for your digital products to prevent misuse or unauthorized redistribution.
4. Provide Clear Instructions on How to Access the Digital Products.
When delivering your digital products, it’s essential to provide clear instructions to your customers. This ensures a seamless experience and reduces the likelihood of customer support inquiries. Consider including the following information:
- Download links: If you are using download links, provide clear instructions on how to access and download the product.
- Membership site access: If you have a membership site, guide customers on how to create an account and access their purchased products.
- Installation instructions: For software or complex products, provide detailed installation instructions to assist customers in setting up and using the product.
- Contact information: Include your contact information in case customers encounter any issues or have questions regarding the delivery process.
By following these steps and utilising the appropriate delivery methods and storage options, you can ensure a seamless and secure distribution process for your digital products. Remember, a positive customer experience not only leads to customer satisfaction but also helps to build trust and loyalty in your brand.
So, go ahead and deliver your digital products with confidence, knowing that you have taken the necessary steps to provide a reliable and efficient delivery experience for your customers.
There is an Easier Solution
All that being said we now link our products to Stan Store, they take care of payments, hosting the products emails, stats etc, so the choice is yours, for us, it’s a no brainer.